Flash H.264 it's about workflow and tools

Don't take my views the wrong way I think today's announcement by Adobe adding H.264 support to the Flash Player is awesome news, period.

But long term I don't think it's going to matter, in my view the codecs overtime will become a commodity, at some point I'm sure Microsoft will give way to the content owners and implement H.264 support in the Windows platform stack as suggested here

What will matter is the workflow and tools for producing video, and in my opinion as an employee and shareholder of Adobe that's where ultimately we have to be successful.  Having a complete story from capturing the raw footage, producing the video, encoding to the various platforms/channels content owners need to support and the final step of digital delivery be it web, dvd or other digtial formats Adobe has a great story today with CS3 and today it just gets better.  As one of our senior executives mentioned in his recent blog post "Time is Money" 

I think it's the most marketing oriented post I've ever produced while working for Adobe, but I'm quite passionate about this space and it's great to see Adobe delivering on the potential it's had since acquiring Macromedia.

kudos to all that made this happen

Comments

[Cornwell]

Too bad Adobe is locking out other mediaservers. Flash Media Server is not up to the task to do heavy H264 stuff and is way too expensive. Adobe should be a good netizen and open up Flash Player for 3rd party rtsp servers. Period.

[Martinez]

Actually, Adobe's Flash Player supports 3rd party streaming servers such as Wowza Media Server Pro and Red5.

[Werbeagentur]

Thanks for the usefully informations. Very interesting!
Greetz from Germany, Werbeagentur